Show us your Type / Nantes

Different experimental approaches for SHOW US YOUR TYPE / NANTES EDITION. Creating various monotone posters with playful typography, exploring different styles and re-interperting elements from the cities' official logo and crest. Applying the same minimalist formula of simple vectors enhanced by stacked photoshop effects.

Typography, Graphic Design, Art Direction
August, 2018
Show us your Type
City: Nantes
Year: 2018
Unpublished typographic experiments for SUYT/NANTES.

Basic Concept:
Deriving the color palette from the cites official crest.
Working with a single color for each design.
Combining minimalist vector composition with stacked PS effects.
Spending no more than 2 hours per concept.
Focussing on exploring various styles rather than looking for perfection.
Version 1

Exploring a map-like and cryptic style, 
sticking to one set of angles / diagonals, 
interlocking the letters
Version 2

Working with a traditional style,
borrowing decorative elements from the city crest,
and creating a custom serif look
Version 3

Playing with a subtle minimalist approach,
working with lines and interconnecting elements only,
focussing on overall composition within the format,
interpreting the visual flow from the city logo (waves N)
Thank you for scrolling.
© 2018, C.Ruprecht


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