bestkept. Jewelry Concierge

Best Kept is a personal Jewelry Concierge Serving, coming to the Aid of the modern gentlemen, who is looking for the ideal surprise for their loved one. Based on in depth personal Dialogue the right type and style of Jewelry is determined and recommendations are given based on budget and aesthetic profiles initially based on intelligent Questionnaires.

Branding, Graphic Design, Art Direction

March, 2018

About the Design:

Influenced by the Clients' wish to have both female and male energy shine through the Corporate Design, …

the Branding aims to strike the right balance between a warm, subtle vintage and a boutique style modern feel.

This approach is reflected in choice of color, typography and the custom logotype.

The Logo

For the Logo-System a feminine lowercase custom Word Mark is paired with a modern geometric,

jewelry-inspired Logo to achieve a contemporary, yet classic look. Both parts work individually

and as center aligned Unit.

The Logo Element strikes a more progressive and modern Tone as a counter Weight to the Word Mark.

Colors / Typography:

A tried and tested combination of a warm gold and a deep emerald green is brightened and modernized by a pastel skin tone.

Use of Typography is understated and subtle. Gill Sans is paired with moderate use of Baskerville to re-emphasize the modern/classic balance.

Branding:

Print & Online

Visualizations of the Brands presence on and off the screen. Minimalist approaches to layout, attention to spacing, weight and composition define the look.

Stationary Elements & Gift Tag

Packaging Concepts

Basic Online Presence

Art Direction & Design: C.Ruprecht

Mock-ups: Courtesy of Pixeden.com

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