Heimat Club : Case Study

Case study of a project for a night club that never made it through. There are those kind of projects that never go anywhere, and this was one of them - it ended in the presentation stage already. Here are some logos, first moods and quick posters from the process.

Art Direction, Graphic Design, Typography

November, 2013

The Concept:

Heimat is where the Heart is.
Heimat { = home, homeland, habitat }

Most of the works and concepts were build around the idea of being / feeling at home

hence the claim and choice of imagery. Premium meets comfort. Traditions meets Modernity.

Techno meets Black Forest at Heimat Club. The Concept: humorous and unexpected Pairings of imagery show character and wit.

Abstract & Bold, low budget - high impact

Regional Birds, representing the night, flying and gracefulness. Unique typography reflects the Club's philosphy.

B&W Photography meets abstract Illustration in a more high-end concept.

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