Nike Air® : Concept Boards

I wanted to create simple but surreal imagery that revolves around the topic gravity and floating, so I decided to pick out some former NBA Allstar Dunk Champions. The results are a mix of staged photography and tactile design.

Art Direction, Graphic Design, Illustration

September, 2010

The Concept:

Excuse me,
while I kiss the Sky…

I tried to visualize the moment an exceptional athlete breaks out of regular physical boundairies and goes beyond his limits and beyond time, into a new dimension of accuracy and skill, leaving everybody else far behind.

The follwing concept boards are supposed to function both as magazine spreads (if rotated 90° degrees), or as a regular poster when looked at in portrait format. This is a freestyle/practice project and has not been commissioned by NIKE.

Above: Vince Carter, Below: Nate Robinson

Athlete: Dwight Howard

The Nike & Nike Air Logo belongs to its' respective Owners. No copyright infringement intended.

You may also like:

Secret 7" - Max Richter

Album Art Concept and Case Study for 2016 Secret 7": The framework for the visual concept was based on Max Richters recent Record Sleeves that show a visual of the moon.

Art Direction, Digital Art, Illustration

Marble Madness : Reimagined

Marble Madness, when it first came out in the 80's for the Atari® 1 System, did not only have a consequent isometric design, it also came with the first stero music ever to appear on an arcade game. Pure 8-bit pleasure.

Illustration, Packaging, Fine Arts

Every 2 years a creative festival is held on the grounds of an old slaughterhouse complex in Karlsruhe, Germany. The refurnished area is known to attract start-ups and creative businesses and has become increasingly popular with young entrepreneurs, artists and more.

Art Direction, Branding, Illustration

Slate is a full service creative photo agency in the heart of New York. This is a larger Case-Study, reflecting the Clients' wish to use a non-design, non-invasive approach across all communication points.

Art Direction, Web Design, Graphic Design

Susanne Hartlieb : Podology

I was asked to create a visual branding for a boutique podology institute in Landau, Germany. The client's vision overlapped constructively with my own and in sharing the same goal of creating something that borrows from both worlds – the classical and the modern, the preciously detailed and a minimalist contemporary design philosophy. I created a bespoke monogram and logo, developed a typography setup, color-scheme, a visual/illustrative concept and developed various print collaterals, packaging designs and more from the elements.

Branding, Art Direction, Packaging

C16: Audioreactive lamp & iOS remote

C16 is a prototype concept playing with the perception of moving light-gradients inside of material. The Project was developed in cooperation with Andreas Rothaug

Industrial Design, Interaction Design, Music

Heimat Club : Case Study

Case study of a project for a night club that never made it through. There are those kind of projects that never go anywhere, and this was one of them - it ended in the presentation stage already. Here are some logos, first moods and quick posters from the process.

Art Direction, Graphic Design, Typography

Optisure, Digital Insurance

Optisure is the first of its kind, state of the art digital insurance assistance tailored to start-ups, young business and freelancers in Germany.

Branding, Art Direction, Graphic Design

Nike® Street League: Posters

Ongoing personal project of quick practice posters inspired by Nike SB's Street League, portraying the main athletes in different settings, while playing with a font combination of Generation and Garamond. Will be updating again soon.

Art Direction, Illustration, Typography

Vardama New York

Creative Direction, Web Design and Branding for a technology / fashion / luxury start-up that uses nano technology to make dress shirts, suits and neckties spill repellent with zero downsides. Buy one of their shirts - it's the real deal.

Branding, Web Design, Art Direction

↑Back to Top