Optisure, Digital Insurance

Optisure is the first of its kind, state of the art digital insurance assistance tailored to start-ups, young business and freelancers in Germany.

Branding, Art Direction, Graphic Design

January, 2018

Optisure.

Intuitive. Paperless.
Insurance.

Optisure's independence from big contractors and paperless approach enables highly efficient processes and takes the strain out of an otherwise still medieval-feeling process.

I worked with their Brand initially, but didn't end up completing the final branding due to internal restructuring at the company. Below is the initial set-up I envisioned for the company.

A modern, premium and minimalist look and feel with a touch of humanism, reflected in logotype, illustration and use of typography. The typical conservative color palette of the insurance market is elevated by use of transparency and soft gradients, to add a more technical note.

© 2016-2017 C.Ruprecht

Branding Basics

Use of Typography / App Icon

Illustrations & Icons are technical, modern and reflect the Brands transparent approach.

A flat design approach is chosen but lightened up via use of soft gradients and transparency layering.

Business Cards, Slim Format

Initial Press Package

Interactive

Modern Insurance is digital.
Website & App Visualization

Information and its' visual structuring are key. The Interactive interfaces are simple, yet typographically complex.

App Interface, Direction

Screen Design Principals

Practice Poster, 60x80cm

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